The Hour Day Rebrand
From New Lux & Co to Hour Day
Welcome to Hour Day, your new best friend in mastering the art of mindful productivity. Here, we believe every hour is an opportunity to blend getting things done with feeling truly fulfilled. We’re all about empowering you to take charge of your time in a way that feels effortless and rewarding. Picture a life where each moment is intentional and every task feels meaningful. With Hour Day, that’s exactly what you’ll discover. Join us, and let’s transform your hours into a life that’s genuinely yours, one hour at a time.
Why we Chose to Take a Break and Rebrand My Business
Taking a step back from my business wasn’t an easy decision, but it was a necessary one. On the surface, everything looked perfect—thriving business, engaging social media presence, the works. But behind the scenes, it was a different story. I felt myself slipping into old habits. Burning the midnight oil, neglecting my self-care, and not giving myself the space to learn and grow. I realized I was building something that wasn't truly reflecting who I was or what I wanted to become.
I began to notice a common thread among people around me: a lack of true self-awareness. Many were looking outward for validation, losing sight of who they really were. I never wanted to fall into that trap. I wanted to take the time to explore who I am in every season of life, to redefine myself without the world's input. This break was about deepening my well, discovering new depths within myself, and ensuring that what I was building was genuinely aligned with my core values.
Rebranding was a journey I’d been postponing for over a year. My previous brand, New Lux & Co., served me well, but it no longer felt like a true reflection of my vision. It was time to align my business with my target audience and my evolving aesthetic. I wanted to create something that resonated deeply with the values I hold dear—wellness, authenticity, and meaningful productivity.
Hour Day is more than just a new name; it’s a renewed commitment to gathering the right tools and having the wisdom to apply them. It’s about saying goodbye to habits, people, and anything that drains my energy, and replacing them with things that make me the best version of myself. This rebrand is my clean slate, my fresh approach to productivity that integrates wellness at its core.
I am incredibly excited for this next chapter. Hour Day embodies my journey and my passion for helping others become more efficient, reduce stress, and cultivate a fulfilling lifestyle. It’s a reflection of my growth and my dedication to living a balanced, intentional life. Here's to new beginnings and deeper wells.
